The success story began in 1988, when Mr. Mohamed Abdelqader decided to open a small women’s clothing retail business in Fahad Al-Salem, Kuwait City, aiming to serve the people who live in the area at competitive prices.
After attaining his customers trust, Abdelqader and his three sons have managed to thrive and expand their business to comprise men’s and kids’ wear, as well as home supplies.
Over the years, the company has successfully mapped its way to the top and has become a significant trademark in the Kuwaiti market through opening a chain of stores in Kuwait’s most vivid and popular areas.
Constantly developing a system internally and externally to offer high quality fashion wear at competitive prices that suits everyone.
Aiming to become the middle class’s top choice inside and outside Kuwait and provide modern families with what they need from clothing all the way to any relevant products all under one roof.